Customers

Measurement Source of Truth

Welcome to our 2nd guest blog post. This time we’ve asked Maor Sadra, CEO of and Co-Founder at INCRMNTAL, to dive into the realm of marketing data, emphasizing the importance of measuring value over merely tracking users. INCRMNTAL is an always-on incrementality measurement platform, used by gaming, fintech, eCommerce,

Customers

The Other Side of Marketing Analytics: The Delivery Challenge

The State of Digital Marketing in 2023 Improving the efficacy of marketing performance is a priority of every company in 2023. Marketing budgets are at risk, hiring is frozen, teams have shrunk, and procurement is pushing for tooling consolidation. How can marketing do more with less? How can marketers continue

Customers Featured

Why It’s Critical to Have Good Fast Data for MMM

Today’s best marketers are relying on Marketing Mix Modeling (MMM) to provide an accurate way, backed by science, to allocate budgets across all their channels. In this guest post, Michael, co-founder of Recast dives into the topic and why it’s critical to have good, fast data for your MMM.

Product Featured

Is SKAN driving you up the wall? Clarisights can help.

Read on to find out how Clarisights can help with the introduction of SKAN by offering the perfect balance between granular reporting and seeing all your conversion metrics at a glance.

People

Meet the Team #4: Santtu Koivumäki (Problem solving every step of the way📊)

We talk to Santtu Koivumäki, our VP of Customer Success, on what makes CS tick.

Culture

5 Lessons in 5 Years as CTO of a Start Up

Here are the top 5 lessons that I learnt in last 5 years as CTO of Clarisights that I think most founders and leaders in tech startups should know about - so that they don’t have to learn them the hard way as I did!

People

A Day in The Life of a Clarisights Solutions Success Manager

Solutions Success Managers play a vital role in helping our customers make the most of our product. Go behind the scenes with one of our SSMs to learn more!

Customers Featured

Why do marketing teams keep going back to spreadsheets

Why do marketing teams keep going back to spreadsheets for their reporting needs? Arun Srinivasan, CEO of Clarisights, shares his perspective on this puzzle. Arun also shares pro tips on the ideal reporting data stack at each stage of your company's growth.

Clarisights: A History In Languages

Over the last four years, as we've built our product, achieved PMF and acquired a high-quality global customer base, we've constantly had to work on scaling up our engineering infrastructure. We have a steady track record of upgrading features, functions, scale and stability on the front and back end. This

People

Meet the Team #3: Ankur Gupta (Building loads of things, all the time, in every direction 🛠️)

In our third Meet the Team interview, we speak to Ankur Gupta, one of Clarisights' co-founders, Tech leads and the human wiki into our codebase. In this interview, we explore Ankur's backstory (including his enduring love of Google), discover how Clarisights began, and discover where the rocket ship is going

Engineering

How To Build A Brain: The Mozek Dev Diaries #2

Welcome back to our podcast. In the previous episode of the Clarisights Sessions podcast we kicked off the Mozek Dev Diaries. In the first episode we looked the concept of orchestrators and why they are so important to the Clarisights tech stack. In this second epiosde, we really get stuck

Engineering

How To Build A Brain: The Mozek Dev Diaries #1

Say 👋🏽 to Clarisights Sessions, our new, official podcast. Entirely produced in-house, Sessions will tell stories about the things that we are passionate about. Expect to hear about SaaS, engineering, people, talent, and customers. We kick off the new podcast with a mini-series called How To Build A Brain: The Mozek

People

What to ask the new guy (as written by the new guy)

Since I'm the new guy and hired as a senior engineer, I get asked quite a lot about what I see and if there are things we are doing wrong. People are a bit bemused when I tell them that everything has been great so far. I do understand why

Engineering

The Purist and the Pragmatist: An Oral History of MorselDB (Part 2)

Clarisights empowers performance marketing teams at some of the world’s most innovative companies to take meaningful decisions. We do this by democratising data through our revolutionary no-code BI reporting platform. Sitting at the heart of the Clarisights platform is MorselDB. MorselDB is the proprietary database technology that enables our

People

Meet The Team #1: Ashu Pachauri (& The power of focussing on the fundamentals)

Welcome to the first edition of Meet The Team, a series of short, intimate conversations with the people at Clarisights. In this installment, we speak with Ashu Pachauri, our CTO. Clarisights Journal: Ashu welcome to the first installment of Meet The Team. What do you do at Clarisights, Ashu? Ashu:

Engineering Featured

Buy or Build?: An Oral History of MorselDB (Part 1)

In this series of posts, the team at Clarisights tells you the story behind the making of Morsel DB and how it will power the next generation of Clarisights customers.

News Featured

Clarisights raises $14M Series A led by Sequoia Capital India

Modern business teams need a self-service data workspace. All BI projects start with a simple goal — provide scalable, reliable dashboards for the business teams so that you don't have business teams sharing clunky, manually built spreadsheets floating around, which are hard to QA and maintain. Yet six months after every

Product

Exercising validations to keep grounded - a philosophic undertaking (on the power of empathy and validation in design)

Opinions have the power to change the course of history. They help people, and very well hurt them too. Personal beliefs engine opinions as there is no pre-requisite for the base facts or knowledge behind those beliefs. So, everybody’s got one of these. Thoughts run; opinions pop. And that’

Engineering

Introducing PHPA: Our Kubernetes Horizontal Pod Autoscaler

At Clarisights, we run all of our stateless workloads on Kubernetes and utilize Graphite and InfluxDB for monitoring. As every other software company, we also see uneven traffic spikes from the user activities and batch jobs. To handle this, we used to provision for peak capacity but that meant most

Engineering

Scaling Backend 100x

The post will show how we scaled a lot of our time-consuming background jobs by 100X and more. Obviously, 100X is relative to where we were before. Our previous post covered some of the optimizations we did earlier and how the setup looks like. For sake of brevity, we won’

Engineering

Resolving metric dependency & expression with DAG & AST

At Clarisights, we are building an automated BI platform for enterprise performance marketing teams. Our goal is to help non-SQL literate business users to ask questions about their data at the deepest granularity without worrying about pipelines, data de-normalization or writing complex queries. We enable customers to create “custom metrics”

People

What it's like to work at Clarisights?

March is almost here and 2019 is already two months old. How were your first couple of months in this new year, guys? I’m currently in Bengaluru and recently started working with the Growth team at Clarisights. It has been an exciting month of learning, new experiences, and meeting

Our New Identity - Clarisights

We have all been there. You stay up all night preparing the presentation for your monthly marketing review and you show up thinking you have every question covered, until that one person in the meeting who asks a seemingly innocuous question that has you dumbfounded like “What were the best

Product

The journey of Custom Metrics at Clarisights

This article is about how a simple feature spanned its journey to become one of the most used and also complex features of Clarisights. Custom metrics, as the name implies, allows marketers to create their own metrics on Clarisights. For example, to compute the average cost of acquiring a customer,

Engineering

Monitoring and Reporting Errors from Sidekiq Jobs

Sidekiq is famous (in the Ruby world) as an easy and simple background job processing solution. Sidekiq covers almost all the use cases that you expect from a background job processing solution but sometimes you need something that is not supported out of the box. That’s when Sidekiq middleware