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A collection of 2 posts
Why do marketing teams keep going back to spreadsheets
Customers Featured

Why do marketing teams keep going back to spreadsheets

Why do marketing teams keep going back to spreadsheets for their reporting needs? Arun Srinivasan, CEO of Clarisights, shares his perspective on this puzzle. Arun also shares pro tips on the ideal reporting data stack at each stage of your company's growth.
Nov 28, 2022 — 7 min read
The Showdown: Tableau v/s Google Data Studio for Marketers
Product

The Showdown: Tableau v/s Google Data Studio for Marketers

To keep things contextual, I will stay focused on marketers in this post. However, many of the points discussed here are applicable to broader users of the products discussed. Until Google introduced the Data Studio beta in 2016, most marketers relied on one of two options for reporting. The first
Jan 5, 2018 — 5 min read
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