Customers - Clarisights Journal

Customers

A collection of 6 posts

“Scale Your Marketing Insights, Not Your Infrastructure”: Lessons from High-Performance Marketing Teams

Engineering Featured

“Scale Your Marketing Insights, Not Your Infrastructure”: Lessons from High-Performance Marketing Teams

Marketing data isn’t just another data problem—it’s a constantly evolving challenge. Learn how high-performance teams scale insights, not infrastructure, by leveraging specialized solutions to simplify complexity and unlock actionable intelligence.

Measurement Source of Truth

Measurement Source of Truth

Welcome to our 2nd guest blog post. This time we’ve asked Maor Sadra, CEO of and Co-Founder at INCRMNTAL, to dive into the realm of marketing data, emphasizing the importance of measuring value over merely tracking users. INCRMNTAL is an always-on incrementality measurement platform, used by gaming, fintech, eCommerce,

The Other Side of Marketing Analytics: The Delivery Challenge

The Other Side of Marketing Analytics: The Delivery Challenge

The State of Digital Marketing in 2023 Improving the efficacy of marketing performance is a priority of every company in 2023. Marketing budgets are at risk, hiring is frozen, teams have shrunk, and procurement is pushing for tooling consolidation. How can marketing do more with less? How can marketers continue

Why It’s Critical to Have Good Fast Data for MMM

Customers Featured

Why It’s Critical to Have Good Fast Data for MMM

Today’s best marketers are relying on Marketing Mix Modeling (MMM) to provide an accurate way, backed by science, to allocate budgets across all their channels. In this guest post, Michael, co-founder of Recast dives into the topic and why it’s critical to have good, fast data for your MMM.

Why do marketing teams keep going back to spreadsheets

Customers Featured

Why do marketing teams keep going back to spreadsheets

Why do marketing teams keep going back to spreadsheets for their reporting needs? Arun Srinivasan, CEO of Clarisights, shares his perspective on this puzzle. Arun also shares pro tips on the ideal reporting data stack at each stage of your company's growth.

The Showdown: Tableau v/s Google Data Studio for Marketers

The Showdown: Tableau v/s Google Data Studio for Marketers

To keep things contextual, I will stay focused on marketers in this post. However, many of the points discussed here are applicable to broader users of the products discussed. Until Google introduced the Data Studio beta in 2016, most marketers relied on one of two options for reporting. The first