A collection of 8 posts
Why do marketing teams keep going back to spreadsheets
Why do marketing teams keep going back to spreadsheets for their reporting needs? Arun Srinivasan, CEO of Clarisights, shares his perspective on this puzzle. Arun also shares pro tips on the ideal reporting data stack at each stage of your company's growth.
Exercising validations to keep grounded - a philosophic undertaking (on the power of empathy and validation in design)
Opinions have the power to change the course of history. They help people, and very well hurt them too. Personal beliefs engine opinions as there is no pre-requisite for the base facts or knowledge behind those beliefs. So, everybody’s got one of these. Thoughts run; opinions pop. And that’
The journey of Custom Metrics at Clarisights
This article is about how a simple feature spanned its journey to become one of the most used and also complex features of Clarisights. Custom metrics, as the name implies, allows marketers to create their own metrics on Clarisights. For example, to compute the average cost of acquiring a customer,
Data Gravity — Why Should Marketers Care?
Dave McCrory first introduced the concept of Data Gravity back in 2010, referring to Salesforce’s Database.com launch. The big idea of data gravity in his own words is — As data accumulates (builds mass) there is a greater likelihood that additional services and applications will be attracted to this
The Showdown: Tableau v/s Google Data Studio for Marketers
To keep things contextual, I will stay focused on marketers in this post. However, many of the points discussed here are applicable to broader users of the products discussed. Until Google introduced the Data Studio beta in 2016, most marketers relied on one of two options for reporting. The first
The Inflection Point for BI Platforms
The recent story from WSJ on Finance Chiefs asking their teams to move away from Excel generated a lot of buzz with folks debating the article with a lot of passion on Twitter and other channels, so much so that WSJ had to publish a follow-up to the article presenting