Product - Clarisights Journal

Product

A collection of 8 posts

Lessons, mistakes, challenges building our in-house Orchestrator for Big Data pipelines: A year of learnings developing Mozek

Lessons, mistakes, challenges building our in-house Orchestrator for Big Data pipelines: A year of learnings developing Mozek

This journal entry is your behind-the-scenes guide on everything new about Mozek, one of our most complex engineering projects at Clarisights.

Is SKAN driving you up the wall? Clarisights can help.

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Is SKAN driving you up the wall? Clarisights can help.

Read on to find out how Clarisights can help with the introduction of SKAN by offering the perfect balance between granular reporting and seeing all your conversion metrics at a glance.

Why do marketing teams keep going back to spreadsheets

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Why do marketing teams keep going back to spreadsheets

Why do marketing teams keep going back to spreadsheets for their reporting needs? Arun Srinivasan, CEO of Clarisights, shares his perspective on this puzzle. Arun also shares pro tips on the ideal reporting data stack at each stage of your company's growth.

Exercising validations to keep grounded - a philosophic undertaking (on the power of empathy and validation in design)

Exercising validations to keep grounded - a philosophic undertaking (on the power of empathy and validation in design)

Opinions have the power to change the course of history. They help people, and very well hurt them too. Personal beliefs engine opinions as there is no pre-requisite for the base facts or knowledge behind those beliefs. So, everybody’s got one of these. Thoughts run; opinions pop. And that’

The journey of Custom Metrics at Clarisights

The journey of Custom Metrics at Clarisights

This article is about how a simple feature spanned its journey to become one of the most used and also complex features of Clarisights. Custom metrics, as the name implies, allows marketers to create their own metrics on Clarisights. For example, to compute the average cost of acquiring a customer,

Data Gravity — Why Should Marketers Care?

Data Gravity — Why Should Marketers Care?

Dave McCrory first introduced the concept of Data Gravity back in 2010, referring to Salesforce’s Database.com launch. The big idea of data gravity in his own words is — As data accumulates (builds mass) there is a greater likelihood that additional services and applications will be attracted to this

The Showdown: Tableau v/s Google Data Studio for Marketers

The Showdown: Tableau v/s Google Data Studio for Marketers

To keep things contextual, I will stay focused on marketers in this post. However, many of the points discussed here are applicable to broader users of the products discussed. Until Google introduced the Data Studio beta in 2016, most marketers relied on one of two options for reporting. The first

The Inflection Point for BI Platforms

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The Inflection Point for BI Platforms

The recent story from WSJ on Finance Chiefs asking their teams to move away from Excel generated a lot of buzz with folks debating the article with a lot of passion on Twitter and other channels, so much so that WSJ had to publish a follow-up to the article presenting