Sumangal Vinjamuri - Clarisights Journal

Sumangal Vinjamuri

Data Gravity — Why Should Marketers Care?

Data Gravity — Why Should Marketers Care?

Dave McCrory first introduced the concept of Data Gravity back in 2010, referring to Salesforce’s Database.com launch. The big idea of data gravity in his own words is — As data accumulates (builds mass) there is a greater likelihood that additional services and applications will be attracted to this

The Showdown: Tableau v/s Google Data Studio for Marketers

The Showdown: Tableau v/s Google Data Studio for Marketers

To keep things contextual, I will stay focused on marketers in this post. However, many of the points discussed here are applicable to broader users of the products discussed. Until Google introduced the Data Studio beta in 2016, most marketers relied on one of two options for reporting. The first